ABOUT

Nice to meet you! I’m a brand and content strategist who doesn’t just guide the vision — I help build it, too. For more than a decade, I’ve rolled up my sleeves across every corner of the creative process, shaping ideas from the ground up and bringing them to life with clarity, impact, and style. Such a journey has given me a versatile skill set and a collaborative, yet self-driven approach that ensures the big-picture goals and the fine, everyday details always align.

Professional man with a receding hairline and short beard, wearing a suit and tie, against a blue textured background.

Experience

Whether I’m working with a Fortune 500 giant or a small, scrappy startup, I bring my best to every project.

Over the years, I’ve primarily supported B2B sustainability- and technology-focused brands, but I’ve partnered with diverse B2C industries as well. Whatever the case may be, my approach goes beyond content creation – I help brands understand their customers, find their voice, and connect their messaging with meaningful outcomes.

To get a better sense of who I am and the work I do, explore this site and my LinkedIn, or feel free to message me directly. I look forward to connecting!

Skills, Knowledge, & Professional Expertise

    • Content calendar and editorial workflow management

    • Copywriting (short-form, long-form, UX, microcopy)

    • Creative conceptualization and ideation

    • Design collaboration and creative briefing

    • Editorial direction / content governance

    • Messaging framework and narrative building

    • Omnichannel messaging / storytelling

    • Tone of voice and brand messaging development

    • Video / podcast / multimedia script development

    • Visual storytelling / art direction understanding

    • Digital content and asset management

    • Email marketing and automation

    • Event and webinar content management

    • Paid media / ad copy management

    • Product / solutions marketing

    • Sales training and enablement

    • Social media strategy (organic and paid)

    • Thought leadership / executive communications

    • Website / landing page strategy

    • Audience segmentation and persona development

    • Brand development and positioning

    • Campaign planning and messaging strategy

    • Competitive and market analysis

    • Content strategy (B2B and B2C)

    • Data-driven decision making

    • Funnel and lifecycle marketing

    • Performance measurement and optimization

    • SEM / SEO / CRO strategy

    • UX content / content architecture strategy

    • Adobe CC (Illustrator, InDesign, Photoshop, Premiere, XD, etc.)

    • AI Language and Image Models (ChatGPT, Gemini; Midjourney, etc.)

    • Canva

    • Figma

    • Final Cut Pro

    • Google (Ads, GA4, Search Console, Trends)

    • HubSpot

    • MS Office (Excel, PowerPoint, SharePoint, Word, etc.)

    • Salesforce

    • SEMRush

    • Social Media (Facebook, Instagram, LinkedIn, TikTok, X)

    • Social Media Tools (DSMN8, Hootsuite, Sprout)

    • Squarespace

    • Survey (SurveyMonkey, Typeform)

    • Adaptability and problem-solving

    • Agency / vendor management

    • Brand advocacy and internal alignment

    • Creative team management and mentorship

    • Cross-functional collaboration

    • Feedback handling and creative reviewing

    • Project and deadline management

    • Stakeholder communication and engagement

    • Strategic storytelling and presentation

Let’s connect and bring your vision to life.

Whether you’re looking for the right person to join your team or need support bringing a key project to life, I’d love to hear more.