Twelve years making complex companies make sense.

The Short Version

Today I own brand, content, and creative strategy at Reworld, a multi-billion dollar sustainable solutions enterprise. I shape how the company sounds, how it shows up, and how its story turns into pipeline, partnering with executive leadership, Sales, Operations, and nearly every other team to keep all of it aligned.

I did not start there. I came up through the work itself, writing, designing, and producing across every channel as a specialist before I had the title or the mandate to redesign the systems around it. When I moved into senior roles, I finally got to fix the structures I had spent years working inside. That path means I have done nearly every job I now direct, so I know what good looks like and what it actually takes to ship.

Because I grew up on a lean team in a high-growth company, I have led and personally executed in every corner of marketing: brand; content; demand; SEO, AEO, and CRO; creative direction; sales enablement; web; and more. I am as comfortable setting the strategy as I am building the thing the strategy calls for.

Most of my career has been in a technically complex, heavily regulated industry, which taught me to make dense, difficult subject matter clear and compelling. And because every business on earth generates waste (and almost as many value innovation, growth, and sustainability), I have built messaging for customers in nearly every sector, from manufacturing and healthcare to retail, finance, and government. The category can change. The craft does not.