BRAND & CONTENT STRATEGY LEADERSHIP | OPEN TO SENIOR ROLES
I build the brand strategy, then I build the brand.
Twelve years turning complex, regulated B2B and B2G stories into positioning, campaigns, and content systems that hold up in a pipeline review.
Senior enough to set direction. Hands-on enough to ship it.
−6.5 → 53
NPS Lift Following a Total Company Rebrand
$48.5M
Marketing-Attributed Pipeline, Year Over Year
112%
Organic Traffic Growth Following a Messaging Strategy Revamp
$18M
Closed Business Driven by an ABM Strategy
12+
Years Across Brand, Content, and Creative
Why I'm Worth A Conversation
Most marketers are either the person who sets the strategy or the person who does the work. I have spent my career being both, on a lean team, inside a multi-billion dollar enterprise.
That is simply how a lean team inside a massive, complex business works. You set the direction, then you go build it, across brand, content, demand, and creative, because there is no one else to pass it to.
It also meant I was never boxed into one world. Every business on earth produces waste, so our customers spanned nearly every sector, from manufacturing and healthcare to retail, finance, and government, much of it highly regulated and technically dense. I spent years turning that kind of complexity into messaging that lands.
So if I am an outsider to your industry, or to the exact shape of the role, I do not see a gap. The subject changes. The craft of making hard things clear and compelling does not. You get someone who learns a business fast, needs no hand-holding, and brings a perspective most in-industry hires cannot.
Selected Work
Rebranding a Legacy Enterprise
CREATIVE DIRECTION · NARRATIVE DEVELOPMENT · BRAND GOVERNANCELed the creative direction and content strategy for a total company rebrand: the brand story, voice, visual identity, and the launch across every channel and asset.
194M Brand Launch Impressions
-6.5 to 53 NPS Climb
Building a Content Engine
CONTENT STRATEGY · SALES ENABLEMENT · EDITORIAL SYSTEMSReplaced a fragmented collateral system with brand-aligned editorial frameworks, thought leadership, and modular sales enablement that teams actually use.
Halved Asset Development Timetable
97% MQL Growth
Transforming a Messaging Strategy
MESSAGING STRATEGY · WEBSITE UX · SEO & CROShifted the narrative from awareness to more sales-forward language and rebuilt the experience around buyer intent, capturing close to a year of pipeline in a single quarter.
283% Increase In High-Intent CTA Clicks
385% Pipeline Velocity Hike
What I Own
Brand & Narrative Strategy
Positioning, messaging frameworks, naming, voice and tone, brand architecture, and the governance that keeps it all consistent at scale.
Demand & Conversion
Integrated campaigns across paid, owned, and organic; SEO and AEO; CRO and funnel work tied directly to pipeline and velocity.
Content & Editorial Systems
Pillar strategy, flagship thought leadership, editorial workflows, and sales enablement designed for buyer journeys, not vanity output.
Creative Direction & Leadership
Art direction, design partnership, team and agency management, and flagship project leadership when the function needs a steady hand.
I lead the function and I carry the workload.
2023—Present
Brand & Content Manager
Senior Marketing & Communications Specialist
2020—2023
2017—2020
Marketing & Communications Specialist
2016—2017
Copywriter & Graphic Designer
Copywriter, Graphic Designer, Technical Writer
2014—2016
Most marketers are built for one lane. I’ve proven that I can move between all of them.
For the last 12+ years, I've worked within nearly every vertical of the marketing engine, across freelance consulting, growing startups, and large enterprise organizations alike. That range has given me something most specialists don't have: a clear view of how brand, content, creative, and performance functions fit together throughout the entire customer lifecycle.
I've grown from a hands-on practitioner into a strategic leader. I've built brands, shaped content ecosystems, directed creative programs, and helped organizations figure out what they actually stand for in their market. I know what great marketing looks like, and I know the operational, cross-functional, and creative work required to make it real.
I do my best at the intersection of strategy and execution. I can set the vision, build the stakeholder consensus around it, and then dive in and get to work. I've spent years doing both, and I'm more than comfortable in either seat.
LET’S TALK
Need someone who can own brand and content, and still get hands-on?
I am exploring senior brand, content, and creative roles where strategic ownership and real execution both matter. If that sounds like your team, I would love to hear about it.