Content Landscape & Sales Discovery

• Audited (the very limited) existing materials and identified critical gaps in thought leadership, creative assets, and sales enablement tools.

• Interviewed sales, subject matter experts, and leadership to understand customer needs, buying stages, and positioning challenges.

Platform & Narrative Development

• Defined content pillars aligned to brand strategy and audience needs, designed to support both awareness and conversion.

• Built a scalable editorial framework, including tone, structure, and topic taxonomy for consistent messaging across formats.

• Developed messaging guides and asset maps to align content with the buyer journey and sales goals.

Thought Leadership Content Creation

• Launched foundational content series, including blogs, videos, case studies, gated articles, ebooks, and educational campaigns tied to key industry themes.

• Created a repeatable production and editorial workflow in collaboration with SMEs, creatives, and marketing stakeholders.

• Established an internal review and governance process to ensure content quality, accuracy, and brand alignment.

Sales Collateral System

• Developed a full suite of sales enablement tools—including pitch decks, one-pagers, solution overviews, and vertical-specific assets.

• Introduced a modular content system for easy customization by sales teams.

• Delivered branded templates and messaging frameworks to ensure consistency across teams and materials.

Brand Transition & Optimization

• Seamlessly migrated all legacy collateral and content into the new Reworld™ brand, updating terms, design, tone, and positioning.

• Iteratively refined high-performing content based on sales feedback, performance metrics, and market trends.

Sales Enablement & Efficiency

• Equipped sales teams with modern, on-brand tools that enhanced confidence, storytelling, and engagement across the funnel.

• Reduced time-to-deck for custom pitches and streamlined the creation of new materials through modular templates.

Thought Leadership & Visibility

• Built the company’s first consistent thought leadership presence, increasing content output, SEO performance, and share of voice.

• Enabled stronger executive visibility and subject matter expert participation in the development, execution, and success of content and campaigns.

Scalability & Strategic Alignment

• Created a flexible, brand-aligned content engine that could grow and adapt with evolving sales and marketing needs.

• Fostered ongoing collaboration between marketing, sales, and subject matter experts, helping unify messaging across channels and teams.

Adoption & Enablement

• Developed a library of more than 410 content pieces and marketing / sales assets.

• 225+ internal users across various departments claim to regularly use assets and their platforms for education, onboarding, training, and customer / community engagement.

• 9/10 salespeople say that the company’s content accurately and comprehensively addresses key customer interests, challenges, and goals.

Efficiency & Consistency

• Decreased content development time by 50%+ by building key workflows and templates.

• Reduced duplicate and off-brand content assets to a near-zero amount.

• Ensured 100% of legacy and new assets fully comply with new brand guidelines.

Performance & Engagement

• Grew content- and SEO-driven MQLs by 97% (over the last year).

• Increased blog views by 84%+ and session times by 27%+ (over the last year).

• Helped grow overall web traffic by 112% (over the last year).