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Work that holds up in a pipeline review.
Three projects that trace one through line: define the brand, build the engine that scales it, then turn it into pipeline. Each pairs the strategy with the hands-on execution that actually shipped it.
Selected Work
Rebranding a Legacy Enterprise
CREATIVE DIRECTION · NARRATIVE DEVELOPMENT · BRAND GOVERNANCELed the creative direction and content strategy for a total company rebrand: the brand story, voice, visual identity, and the launch across every channel and asset.
194M Brand Launch Impressions
-6.5 to 53 NPS Climb
Building a Content Engine
CONTENT STRATEGY · SALES ENABLEMENT · EDITORIAL SYSTEMSReplaced a fragmented collateral system with brand-aligned editorial frameworks, thought leadership, and modular sales enablement that teams actually use.
Halved Asset Development Timetable
97% MQL Growth
Transforming a Messaging Strategy
MESSAGING STRATEGY · WEBSITE UX · SEO & CROShifted the narrative from awareness to more sales-forward language and rebuilt the experience around buyer intent, capturing close to a year of pipeline in a single quarter.
283% Increase In High-Intent CTA Clicks
385% Pipeline Velocity Hike
LET’S TALK
Want this kind of thinking on your team?
I am exploring senior brand, content, and creative roles where strategic ownership and real execution both matter. If that sounds like your team, I would love to hear about it.