MATTHEW SANTANIELLO

BRAND & CONTENT STRATEGIST

As a brand and content strategist, I help organizations bring their visions to new heights. By blending a creative mindset with a measured, yet adaptable approach, I work closely with teams to transform complex ideas into clear, compelling messaging that aligns their values, strengthens their voices, and resonates with their audiences. Because each and every touchpoint — from foundational narratives to single, sharp sentences — should rise above the noise and make bold, lasting impacts.    

Strategies That Elevate. Stories That Resonate.

Areas of Expertise

  • Crowded Times Square in New York City with bright electronic billboards and skyscrapers at dusk representing ads and advertising.

    Ads & Campaigns

    Integrated, multi-channel campaigns—including rebrands, solution rollouts, and awareness pushes—that combine strategy, messaging, and creative to drive engagement and business impact.

  • Neon sign in office window reads, 'WHAT IS YOUR STORY?' with a reflection of the words in reverse representing branding and storytelling. The office has chairs, desks, and various items, with some framed signs on the wall.

    Brand & Messaging

    Voice, tone, positioning, mission, and messaging frameworks that shape brand identity and bring consistency across all channels—from foundational rebrands to ongoing brand storytelling.

  • A professional silver microphone set up for recording, with a colorful abstract painting blurred in the background representing communications.

    Communications

    Strategic messaging for internal and external communications, including executive communications, speech writing, brand announcements, social posts, employee resource guides, and stakeholder engagement.

  • A computer screen displaying an open Gmail inbox with 152 unread emails, with folders like Starred, Snoozed, Sent, and Drafts visible representing email marketing and nurture flows.

    Emails & Nurture Flows

    Automated nurture flows, newsletters, and one-off campaigns designed to engage audiences, drive conversions, and support the customer journey through every stage of the funnel.

  • Close-up of two people shaking hands in a business setting, one person in a casual shirt and the other in a suit, against a modern office background representing collaboration.

    Sales Enablement

    Content and collateral that empower sales teams—sell sheets, decks, one-pagers, case studies, and guides tailored to specific audiences, industries, or account-based strategies.

  • A scenic landscape showing a wide-open field with green vegetation under a colorful sky at sunset, with clouds and distant mountains on the horizon representing a sustainable, hopeful outlook.

    Thought Leadership

    Long- and short-form content that builds authority, sparks conversation, and drives brand credibility—blogs, articles, ebooks, and various industry insights.

  • Camera recording a woman sitting in front of a bookshelf, as seen from a slightly blurry angle of the camera and lighting equipment in the foreground representing script writing and video expertise.

    Videos & Interactives

    Scripts, storyboards, and content for multimedia experiences—webinars, animations, interactive tools, quizzes, explainer videos, and product demos that enhance engagement.

  • Open laptop with vibrant, colorful backlit keyboard and display against a dark background representing website and intranet expertise.

    Web & UX

    Website and experience-focused content including landing pages, product pages, microcopy, navigation, and structural messaging—built in close collaboration with UX and design teams.

Let’s connect and bring your vision to life.

Whether you’re looking for the right person to join your team or need support bringing a key project to life, I’d love to hear more.